A wine tasting is an exceptionally popular social event that would go very well as a fundraising idea. Its fund raising potential is really huge. It is relatively easy to attract attendees and sponsorship for the event. Due to its attractiveness, you could be able to pull in people from outside your invited guests and grow the number of your potential donors. Wine companies and vineyards are also always looking for a means to promote their wines and would be glad to provide sponsorship and help reduce costs. Other events could also be incorporated into the wine tasting fundraiser and provide more income.
Fundraising activity ideas
Here are a few fundraising ideas to put in place for the event.
- Ticket sales: discuss with your wine merchant and your helping committee on the right price for the ticket. The benefits that you would, or would not, offer your guests for free with the ticket should be considered while deciding on the price to place on the tickets. You should ensure that you cover your costs and make a profit with the ticket price without making it too exorbitant for your guests to afford.
- Wine sales: the wines that have been selected for the event should be made available for purchase after the gathering have come to an end. The wine would of course be sold by the sponsoring merchant but you should be getting a percentage of the sales afterwards. Ensure that you discuss the matter fully with the merchant and have an agreement.
- Wine raffle: this is a good fundraising idea. A selection of cheap and expensive vintages would be wrapped up to hide their value and guests would have to pay a fee and be offered the chance to pull a bottle from the selection. They essentially stand the chance to purchase a high quality vintage at a low cost, or a less expensive vintage at a higher price depending on their luck.
Tips for a successful wine tasting
To achieve a successful wine tasting the following tips would come in handy:
- Choose a theme: the first thing you need to do would be to pick a theme for the wine tasting. There are many wine varieties to choose from. Sample different wines from one region. You could also try selecting multiple vintages of the same wine. Picking a theme would make planning your wine tasting easy.
- Choose a location: you could host the wine tasting in your home or you could go for some other venue such as a local winery. A local winery would make a good venue especially if you happen to live close-by to one. If your venue is an enclosed room, make sure that there are no strong scents that would interfere with the wine tasting experience. It could happen that the aroma your guests think they are getting from the wine is from a potpourri at the corner of the room. Find a way to create a neutral wine tasting environment where your guests won’t lose focus or get misled on the actual aromas and flavors of the wines they taste.
- Prepare the tables: the tables should be covered with white cloth which would encourage an easy examination of the color of each wine by your guests. The wine glasses could also be arranged on white plastic-coated sheets which the friction-free surfaces would allow an easy swirling of the wine in the glass.
- The wine: remove the capsule from the wine bottles and wrap each bottle up in a foil. Number the wines and have them referred to as wine No. 1 or wine No. 2. The idea to this is for your guests not to have a preconception before the tasting. The labels would then be revealed only at the end of the tasting. If your attendees are no oenophiles and are rather novice wine drinkers, it would be a good idea to start the event by familiarizing them with the basics of wine tasting and appreciation. An expert from your sponsoring wine company could do a few talks to educate your guests on how wine is made and how the taste of various wines differ by the kind of grapes and the fermentation process used in making them. Also, during your wine tasting fundraiser, people would be able to last longer if they don’t have to swallow every sip they take for tasting. It is advisable to provide a few buckets where guests could spit out the wines after tasting.
- Choose the food: after picking out the wines for the event, it would now be easier to choose the food by figuring out the kind of food that would go well with the wines. The selected foods should not have an overpowering taste. Red wines go well with meat and pasta. Whites go well with lobster. However, the whole idea of a wine tasting event goes against having a meal while the wine tasting is ongoing. Decide whether to provide a light meal before the wine tasting commences, or to serve dinner, appetizers or deserts after the tasting is over. The former is often preferable so that the guests won’t taste on an empty stomach. Bread and crackers are to be made available, which would help to clean the mouth after taking a taste from one bottle before trying out another.
- Select your wine glasses: it might often not be possible to provide each guest with more than one wine glass. If the tasting would be on white wines only, then it would do to provide each guest with one glass. If the selection has whites and reds, then it is prerequisite that both white and red wine glasses should be made available for each guest.
- Make the event fun: a good idea to help make things interesting would be to challenge your guests to a blind tasting. A blind tasting is where the wine profile is not known before the tasting so that your guests would try to identify which wine it is that they taste.