Author Archives: James Cummings

Content Writer vs. Copywriter

Content Writer vs. Copywriter – What does Each have to Offer?

Many people look for the services of a copywriter, when what they actually need is a content writer and vice versa. This is probably because they often mistake one for the other, but this post is about to clear that up. What differentiates a content writer from a copywriter is actually quite subtle and an […]

Content Writer vs. Copywriter

Content Writer vs. Copywriter – What does Each have to Offer?

Many people look for the services of a copywriter, when what they actually need is a content writer and vice versa. This is probably because they often mistake one for the other, but this post is about to clear that up. What differentiates a content writer from a copywriter is actually quite subtle and an […]

press briefing

Improve your Online Presence by Choosing the Right Type of Copy with this Smart Guide

By now, there should be no doubt in your mind about the power of content in increasing your website’s traffic and generating leads. However, content is only as effective as you need it to be if it matches your business goals There are various types of copy and each possesses unique features, best suited for […]

press briefing

Improve your Online Presence by Choosing the Right Type of Copy with this Smart Guide

By now, there should be no doubt in your mind about the power of content in increasing your website’s traffic and generating leads. However, content is only as effective as you need it to be if it matches your business goals There are various types of copy and each possesses unique features, best suited for […]

Selecting the right Copywriter

How to Avoid Picking the Wrong Copywriter for your Project

The right copywriter can turn your online or offline marketing campaign into a huge success, while the wrong one can cost you more time, more money and still leave you with unsatisfactory results. After reading this post however, you’ll be better placed to untangle the wheat from the chaff when it comes to quality copywriters. […]

Selecting the right Copywriter

How to Avoid Picking the Wrong Copywriter for your Project

The right copywriter can turn your online or offline marketing campaign into a huge success, while the wrong one can cost you more time, more money and still leave you with unsatisfactory results. After reading this post however, you’ll be better placed to untangle the wheat from the chaff when it comes to quality copywriters. […]

A post gone viral

12 Easy Steps to Making Your Blog Posts go Viral

First of all, think about the joy that comes with knowing that your blog post is the most talked about on social media, other blogs and even in people’s everyday conversations. After you might have spent hours or even days writing a great article, you would expect that lots of internet users will read and […]

A post gone viral

12 Easy Steps to Making Your Blog Posts go Viral

First of all, think about the joy that comes with knowing that your blog post is the most talked about on social media, other blogs and even in people’s everyday conversations. After you might have spent hours or even days writing a great article, you would expect that lots of internet users will read and […]

Email marketing

Email Copy Tips for Better B2C Conversions in 2018

In the current digital space, the importance of brevity has been lost on many businesses aiming to improve their bottom line, as they try to fit in as many words as possible into their marketing copy. This is especially true for marketing emails. However, it is important to note that the average individual is inundated […]

Email marketing

Email Copy Tips for Better B2C Conversions in 2018

In the current digital space, the importance of brevity has been lost on many businesses aiming to improve their bottom line, as they try to fit in as many words as possible into their marketing copy. This is especially true for marketing emails. However, it is important to note that the average individual is inundated […]