Author Archives: James Cummings

Niche marketing

Making a Difference in your Content Strategy, using Niche Marketing

Put yourself in the shoes of your target consumer. It could be a ‘stay at home mother’ that barely has five minutes to search online for a specific product, before she has to hurry back to take care of her family. It might even be a busy career person, inundated with work calls, who barely […]

Niche marketing

Making a Difference in your Content Strategy, using Niche Marketing

Put yourself in the shoes of your target consumer. It could be a ‘stay at home mother’ that barely has five minutes to search online for a specific product, before she has to hurry back to take care of her family. It might even be a busy career person, inundated with work calls, who barely […]

Content Length

The Ideal Length of Content: Long or Short?

The debate for the ideal length of content has taken centre stage for a while now, and there’s no indication that it will leave the limelight any time soon. Writers and Content Marketers have been knocking their heads together on the length of their posts and tend to focus mainly on whether to make a […]

Content Length

The Ideal Length of Content: Long or Short?

The debate for the ideal length of content has taken centre stage for a while now, and there’s no indication that it will leave the limelight any time soon. Writers and Content Marketers have been knocking their heads together on the length of their posts and tend to focus mainly on whether to make a […]

Emotional Connection

How to Create Emotional Connections with Your Reader through Content Writing

The stronger the emotional connection between your content and your audience, the higher the possibility of them staying loyal to your brand and even becoming staunch advocates of your company. Whatever the aim with content writing – whether you want to inspire, engage or boost audience staying power – investing in creating a deep emotional […]

Emotional Connection

How to Create Emotional Connections with Your Reader through Content Writing

The stronger the emotional connection between your content and your audience, the higher the possibility of them staying loyal to your brand and even becoming staunch advocates of your company. Whatever the aim with content writing – whether you want to inspire, engage or boost audience staying power – investing in creating a deep emotional […]

Maximising Return On Investments

Boosting Your ROI with Effective CRO

Search Engine Optimisation is an integral part of any online marketing campaign. Yet as important as it is, it still serves as a means to an end. There’s a reason for SEO, which is to drive customers to a website, but not just to leave them there without a purpose. They are funneled there to […]

Maximising Return On Investments

Boosting Your ROI with Effective CRO

Search Engine Optimisation is an integral part of any online marketing campaign. Yet as important as it is, it still serves as a means to an end. There’s a reason for SEO, which is to drive customers to a website, but not just to leave them there without a purpose. They are funneled there to […]

become more interesting on social media

How to Become more Interesting on Social Media with the Right Type of Copy

Social media is a great platform on which to showcase your brand and all the amazing things it has to offer. However, this is only possible if you go about using social media the right way, using the right copywriters. Facebook currently has over two billion active users, which makes it the most popular social […]

become more interesting on social media

How to Become more Interesting on Social Media with the Right Type of Copy

Social media is a great platform on which to showcase your brand and all the amazing things it has to offer. However, this is only possible if you go about using social media the right way, using the right copywriters. Facebook currently has over two billion active users, which makes it the most popular social […]