Author Archives: James Cummings

Conversion Rate Optimisation

Definitive ways to Improve Conversion Rates in the use of Language

It’s a well-known fact that the higher the conversion rates, the better the profits. Having a high conversion is a solid indicator that you are hitting the right buttons and reaching the right targets. It also gives you confirmation of the fact that you’re using the right the right strategy. You can proudly state that […]

Conversion Rate Optimisation

Definitive ways to Improve Conversion Rates in the use of Language

It’s a well-known fact that the higher the conversion rates, the better the profits. Having a high conversion is a solid indicator that you are hitting the right buttons and reaching the right targets. It also gives you confirmation of the fact that you’re using the right the right strategy. You can proudly state that […]

content marketing

Is it Possible to Remove Blogging from a Content Marketing Strategy?

Content marketing is pretty much the most utilised marketing style right now. It has proven its mettle in many ways. It is a potent driver of organic traffic, and good way to maintain your brand online presence. The saying “content is king” is as true as it is cliché. You cannot get an optimal SEO […]

content marketing

Is it Possible to Remove Blogging from a Content Marketing Strategy?

Content marketing is pretty much the most utilised marketing style right now. It has proven its mettle in many ways. It is a potent driver of organic traffic, and good way to maintain your brand online presence. The saying “content is king” is as true as it is cliché. You cannot get an optimal SEO […]

Must have

15 Skills Every Writer Must Have

Being a writer is way beyond just putting pen to paper on how you feel or ideas that roll of your mind. It’s important to acquire or develop certain skills to enable you create content with ease. You must not be a digital marketer to know what will sell in the market, you just have […]

Must have

15 Skills Every Writer Must Have

Being a writer is way beyond just putting pen to paper on how you feel or ideas that roll of your mind. It’s important to acquire or develop certain skills to enable you create content with ease. You must not be a digital marketer to know what will sell in the market, you just have […]

social media

How to Create the Right Social Media Marketing Update

When creating updates, posts, or tweets for social media, every  brand would want content that compels their target audience to take immediate action. As a copywriter, it’s your duty to make sure that what is posted delivers it’s intended message – regardless of how short it is. To make more people want to follow and […]

social media

How to Create the Right Social Media Marketing Update

When creating updates, posts, or tweets for social media, every  brand would want content that compels their target audience to take immediate action. As a copywriter, it’s your duty to make sure that what is posted delivers it’s intended message – regardless of how short it is. To make more people want to follow and […]

b2c

Boost B2C Website Content with These 6 Effective Methods

Any business needs a website to instantly provide visitors and potential customers with relevant information. Such website must provide engaging content that gears them to take action and possibly turn them into paying customers and clients. Therefore, when creating content for B2C websites, writers need to have certain key points in mind: the driving motivations […]

b2c

Boost B2C Website Content with These 6 Effective Methods

Any business needs a website to instantly provide visitors and potential customers with relevant information. Such website must provide engaging content that gears them to take action and possibly turn them into paying customers and clients. Therefore, when creating content for B2C websites, writers need to have certain key points in mind: the driving motivations […]